Prepared for Sydney · Rachel Carson Council

A forest story
worth seeing.
A cause worth sharing.

An educational animation that connects everyday tissue products to the pressures on North America’s boreal forests—and gives audiences a clear reason to care.

Explore animation options ↘View our portfolio ↗Download proposal PDF ↓
Prepared by Brian · Cloud Animations · October 14, 2026
CREATIVE DIRECTION / BOREAL FORESTMake the connection.
Keep the story human.
ILLUSTRATIVE VISUAL · FINAL STYLE AGREED TOGETHER
Format3–5 minute educational filmOptions2D or whiteboardExtensionVertical social clipsStartFollowing sponsor funding
01 / What we heard

Turn a complex issue
into an understandable story.

Your objective

Draw attention to the impacts of logging in the boreal forest for toilet paper and other single-use tissue products. The animation will be based on Rachel Carson Council’s supplied report.

Your project context

You’re preparing a sponsor proposal and comparing production quotes. The preferred runtime is 3–5 minutes, with additional vertical clips for social media. The start date depends on securing funding.

02 / Production options

Two ways to tell
the same important story.

Choose your animation style below. Both prices include a $300 nonprofit discount. All prices are in USD.

Supporting nonprofit storytelling

$300 nonprofit discount

A nonprofit discount for Rachel Carson Council, applied to either animation option below.

−$300 USD
OPTION A / WHITEBOARD

Explain the connections, step by step.

Drawn illustrations and sequential visual explanations can help audiences follow the relationship between forests, logging and everyday products.

$3,200 for up to 5 minutes
$3,500 standard price · $300 nonprofit discount applied
Discuss whiteboard ↗
OPTION B / 2D ANIMATION

Build an illustrated world people remember.

Custom scenes, forest environments and motion can connect the educational explanation to a more expressive visual narrative.

$4,700 for up to 5 minutes
$5,000 standard price · $300 nonprofit discount applied
Discuss 2D animation ↗
For your sponsor proposal: These discounted prices cover the main animation. 16:9 delivery is included. Add both 1:1 and 9:16 formats for $200 USD total; any additional cutdowns will be scoped separately.
03 / Production scope

From report to finished animation.

01 / SCRIPT

Research-led messaging

Translate the supplied report and approved key messages into an accessible narration script, with Rachel Carson Council reviewing the factual claims.

02 / STORYBOARD

A clear visual plan

Show how each scene supports the message before animation begins, including the forest-to-product connection and an agreed call to action.

03 / ANIMATION

Custom production

Create the illustrations and animation in the selected whiteboard or 2D style, with an agreed runtime of 3–5 minutes.

04 / AUDIO

A complete sound experience

Professional voiceover, music and sound design, aligned with the tone and pacing of the educational film.

05 / REVIEW

Collaborative revisions

Review the script, storyboard and animation together. Revisions are included; the allowance and turnaround will be confirmed in the final scope.

06 / SOCIAL

Vertical adaptations

16:9 delivery is included. Add 1:1 square and 9:16 vertical adaptations together for $200. Additional cutdown quantities, lengths and captions will be scoped separately.

Project documents

Everything you need to review.

Download the draft script and a concise, branded copy of the proposal for your team or sponsor.

DRAFT SCRIPT / WORD DOCUMENT

Saving the Boreal Forest

The supplied animation script, preserved as provided. For review and editorial approval before production.

Download script DOCX ↓
PROPOSAL / 2-PAGE PDF

A simple proposal to share

Cloud Animations branding, discounted pricing, production scope, process and contact details.

Download proposal PDF ↓
04 / Proposed story direction

From a familiar product
to a bigger picture.

A suggested narrative framework for discussion. This is a creative outline, not a final script or a summary of the report.

Specific statistics, environmental claims, solutions and wording will be validated against the report and approved by Rachel Carson Council.

OPEN

Begin with the everyday

Introduce a familiar tissue product and invite the viewer to consider where its raw material comes from.

CONTEXT

Introduce the boreal forest

Establish the setting and explain why this forest matters, using RCC-approved evidence and accessible visuals.

CONNECT

Show the forest-to-product journey

Visualize the link between logging, production and single-use tissue without overwhelming the viewer.

IMPACT

Make the consequences understandable

Present the report’s approved findings through carefully paced scenes and concise explanations.

ACTION

Give the audience a next step

Close with an RCC-approved action and destination: learn more, read the report or engage with the campaign.

05 / How we’ll deliver

A clear process.
Review points at every stage.

Confirm the brief

Agree the audience, animation style, duration, key messages, social-clip scope and preferred call to action.

Review the report & script

Develop the initial script from the report. Your team reviews factual accuracy, tone and message before we move forward.

Approve the storyboard

Review the proposed scenes, illustrations and visual treatment so the production direction is clear.

Animate & produce audio

Create the animation, record professional narration, and add music and sound design.

Refine together

Work through consolidated feedback and refine the film. Check the final visuals, narration and approved claims.

Deliver & adapt

Provide the approved main video and any agreed vertical clips in the specified delivery formats.

Timing: We’ll set the production schedule once sponsorship, scope and approvals are confirmed. Your current funding process remains the starting-point dependency; no fixed launch date has been assumed.
06 / Style references shared with you

See the approaches in motion.

Explore these animation examples, including educational storytelling and the original whiteboard and 2D style references. The final boreal film will be developed around your approved message.

Explore more of Cloud Animations’ production work.

View our portfolio ↗
07 / What you can expect

A film that explains.
Assets your team can share.

A clear educational narrative

One cohesive story designed to explain the issue in accessible language, with the key messages and factual claims approved by your team.

Creative built around the cause

A visual treatment developed for this project, rather than a generic promotional video, with the forest and product connection central to the story.

Transparent production checkpoints

Script and storyboard review before full animation, followed by a collaborative final review and delivery.

A reusable communications asset

A main educational film suitable for your agreed channels, plus vertical clips where commissioned. Reach and engagement will depend on your distribution plan.

Source material & editorial review

Rachel Carson Council’s supplied report is the intended factual foundation. The production team will validate its detailed findings before finalizing the script.

Open the supplied boreal report ↗
08 / Scope details

Before we begin.

Can we use this estimate in our sponsor proposal?

Yes. The page shows main-video pricing with a $300 nonprofit discount: $3,200 for whiteboard or $4,700 for 2D animation. 16:9 delivery is included, with both 1:1 and 9:16 adaptations available for $200 total. Revision allowance, payment terms and schedule still need written confirmation.

Are vertical clips included in these totals?

The main-video prices include 16:9 delivery. Both 1:1 square and 9:16 vertical adaptations are available together for $200 USD. Additional cutdown quantities, lengths and captions will be agreed separately.

When can production begin?

The start date depends on sponsor funding and scope confirmation. We’ll agree a schedule together once those are in place.

What do you need from Rachel Carson Council?

The accessible report file, priority findings and source citations, RCC brand assets, the intended audience, an approved call to action, and a nominated reviewer for consolidated feedback.

Cloud Animations × Rachel Carson Council

Let’s shape the story together.

We can walk through the two animation styles, choose a runtime for the sponsor quote, and confirm the social clips and next steps.

Arrange a proposal review ↗Call Brian · (410) 497-8769View our portfolio ↗
Prepared for Sydney O’Shaughnessy · Rachel Carson Council